How do I own my audience as a creator?

Build an email list. Subscribers give you permission to reach them directly, independent of any platform’s algorithm or policy changes.

What happens if the YouTube algorithm changes?

A sudden tweak can slash your reach and ad revenue overnight. With a newsletter, you still reach your fans because email delivery is algorithm-free.

How do I protect my content from platform risk?

Diversify your audience touchpoints. Owning an email list means you can communicate—even sell—if a platform demonetizes you or shuts down.

Should I build on both YouTube and Substack?

Yes. YouTube drives discovery; Substack (or any email platform) deepens relationships and converts loyal fans into customers.

Can a newsletter help me make more money from YouTube?

Absolutely. Emails nurture warm leads and promote offers with far higher conversion rates than YouTube end-screens or merch shelves.

How do newsletters fit into my sales funnel?

They sit between awareness (videos) and purchase, educating and nurturing viewers until they’re ready to buy your course, service, or product.

How do creators use newsletters to launch products or services?

They tease the idea, gather feedback, and open pre-orders—all via email—so launches are validated and profitable before public release.

What’s the ROI of having an email list?

Email marketing averages $40+ return for every $1 spent, and creators like Ali Abdaal generate most of their revenue through newsletters.

How do top YouTubers use newsletters?

They share curated insights, link to new videos, and promote premium products—turning casual viewers into high-value customers.

Is it worth starting a newsletter if I don’t have 100 K subscribers?

Yes. A small, engaged list can outperform a massive, passive following. Start now so you own your audience as you grow.

Why Should I Start a Newsletter if I Already Have a YouTube Channel?

Start your newsletter early—it's one of the smartest moves you can make as a creator.

As your YouTube channel grows, your email list should grow with it because—unlike social media followers—your subscribers are yours.

The hardest part of a newsletter is starting from scratch, but you’re not starting at zero. Your existing viewers are an engaged base you can tap into right now.

In a world of constantly shifting algorithms, owning your audience is essential. Newsletters also nurture community and become your sales pipeline when you launch products or services.

Take Ali Abdaal: with 6.5 million YouTube subscribers, more than 60 – 80 % of his $5 M+ revenue comes from a newsletter of about 500 K readers. That’s the power of owning your distribution.

Why Should I Start a Newsletter if I Already Have a YouTube Channel?

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