Why Should I Start a Newsletter if I Already Have a YouTube Channel?

Building an email list gives you direct, algorithm-proof access to your viewers—and it can drive more than half of your revenue, just like it does for top creators such as Ali Abdaal.

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Joy Harjanto

June 27, 2025 2 min read

Start your newsletter early—it's one of the smartest moves you can make as a creator.

As your YouTube channel grows, your email list should grow with it because—unlike social media followers—your subscribers are yours.

The hardest part of a newsletter is starting from scratch, but you’re not starting at zero. Your existing viewers are an engaged base you can tap into right now.

In a world of constantly shifting algorithms, owning your audience is essential. Newsletters also nurture community and become your sales pipeline when you launch products or services.

Take Ali Abdaal: with 6.5 million YouTube subscribers, more than 60 – 80 % of his $5 M+ revenue comes from a newsletter of about 500 K readers. That’s the power of owning your distribution.

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