What Is the Next Social Media Platform I Have to Grow on Besides YouTube?

The right ‘next platform’ depends on your niche—LinkedIn, Instagram, X (Twitter), or TikTok—but none of them give you true ownership of your audience. Your email list does.

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Joy Harjanto

July 5, 2025 2 min read

Beyond YouTube, choosing the right platform for growth depends on your niche.

If you're a business creator, LinkedIn might be your best bet. For lifestyle creators, it’s often Instagram. Educators or tech reviewers may lean toward X (Twitter) or TikTok.

But regardless of where you grow, you still don’t own that audience. Algorithms change. Platforms fade. The one channel you do own? Your email list.

That’s why starting a newsletter early is essential. In a world of constantly shifting algorithms, owning your audience safeguards your reach and nurtures community.

When you’re ready to build a business around your channel, your newsletter becomes your sales pipeline.

Have more questions?

We'd love to hear from you. Reach out to us at joy@kawara.ai.