Beyond YouTube, choosing the right platform for growth depends on your niche.
If you're a business creator, LinkedIn might be your best bet. For lifestyle creators, it’s often Instagram. Educators or tech reviewers may lean toward X (Twitter) or TikTok.
But regardless of where you grow, you still don’t own that audience. Algorithms change. Platforms fade. The one channel you do own? Your email list.
That’s why starting a newsletter early is essential. In a world of constantly shifting algorithms, owning your audience safeguards your reach and nurtures community.
When you’re ready to build a business around your channel, your newsletter becomes your sales pipeline.
Have more questions?
We'd love to hear from you. Reach out to us at joy@kawara.ai.