Which Newsletter Platform Should I Use: Beehiiv, Substack, or Kit?

Choosing a newsletter platform isn’t just about sending emails—it’s about matching your growth strategy with the right toolkit. Below is a quick side-by-side comparison of Kit, Substack, and Beehiiv.

Kit

• Strengths — Built for creators who sell: integrated storefronts, funnels, lead magnets, and upsells.
• Monetization — Native tools for digital products, coaching programs, and memberships.
• Best for — YouTubers and course-creators who treat their newsletter as part of a larger business funnel.

Substack

• Strengths — Distraction-free writing interface and built-in discovery via Substack’s feed and recommendation engine.
• Monetization — Paid subscriptions, supporter tips—fewer storefront features than Kit.
• Best for — Essayists, analysts, or reviewers who rely on organic readership growth and value simplicity.

Beehiiv

• Strengths — Advanced analytics, referral program, segmentation, and an integrated ad network.
• Monetization — Sponsorships and Beehiiv’s ad network (available after you hit publish-list thresholds).
• Best for — Creators who want to scale like a Morning Brew-style media brand and optimize email performance.

Takeaway: If you sell courses or coaching, start with Kit. If discovery and direct reader payments matter most, Substack fits. If you plan to build a media property with ads and referrals, Beehiiv is hard to beat.